The Mindshop Story

Founded in 1994 in Melbourne, Australia by Dr Chris Mason, Mindshop has grown to become one of the world’s leading providers of support solutions to business advisors and leaders. Mindshop’s goal is to simplify the complex in business and assist people achieve success. Mindshop assists all ages and professions, from students exploring future career paths via the charitable trust, Mindshop Excellence, all the way through to professionals moving into retirement.


In the years prior to establishing Mindshop, Chris was a successful independent advisor in the Australian market,
working with organisations such as Nissan, Bosch, Amcor, Pilkington and Hella. Over time, other independent advisors approached Chris to work together as a virtual consulting team, learning the business tools and processes he had developed and was using with such success.

As the number of advisors wanting support grew, a licensing model was implemented resulting in the creation of the Mindshop brand.

Over the years Mindshop expanded to support professional service firms seeking to complement their traditional compliance offerings with advisory. Support was further extended to business leaders via the community of Mindshop advisors. Business leaders can now also access Mindshop’s intellectual property to run their businesses more effectively.

Today, Mindshop supports over 1,000 advisors and business leaders globally and growing strongly, with Chris taking the role of chairman of the company and his son, James has been managing director since 2001.

Our Values

Mindshop is a family-owned business, our core values are very important to us and are shared by our community of members globally. There are five core values being:

Value to others

Best practice

Continuous improvement

Community contribution


Our Vision

To be the global leader in providing support solutions to business advisors and leaders who share Mindshop’s core values. Through continued innovation and a focus on simplifying the complex in business, Mindshop will continue to thrive in its key global markets.




Leadership Team

Dr. Chris Mason

Chairman and Founder

+613 8807 0163

James Mason

Managing Director

+613 8807 0163

Gill Burn

Regional Manager – Europe

07967 647126

JoAnn Labbie

Regional Manager – North America

+1 770 330 0679

Advisor Coaches

Dr Chris Mason


Michael Burke


Russell Cummings


Paul Hopwood


Nick Mayhew


Gill Burn


Jason Langford-Brown


Angela Grogan


Will Abbott


Sue Groszkiewicz

(North America)

Head Office Team

Emily Splatt

Head of Learning and Advisor Success

+613 8807 0163

Lenny Sofiana

Head of Finance

+613 8807 0163

Tayissa Artomonow

Mindshop Advisor Community & Event Manager

+613 8807 0163

Chris Bekas

Head of Development & Support

+613 8807 0163

Lindsay Thomas

Head of Marketing

+613 8807 0163

Iylia Suhaina

Mindshop Add-On Product Manager

+613 8807 0163

Julie Mason

Head of Mindshop Excellence

+613 8807 0163

Community Purpose

img_6895Established by Mindshop founders Chris and Julie Mason in 1993, Mindshop Excellence is designed to offer a no cost, one week work experience program for year 10 students.

Starting with students from Caulfield Grammar School, Melbourne, Australia, the program grew rapidly to other states in Australia and has now been experienced by over 3,000 across Australia, UK and USA. In 1995 the Mindshop Educational Trust was established to coordinate the program.

Comprising a one week employer-hosted work experience program, students act as a consultancy team to solve a real issue of concern to the host company.

Students are trained in the relevant Mindshop personal and business problem solving tools and are shown how to apply the tools, reporting back to the company, the school and their parents at the conclusion of the program. This collaboration has seen many amazing solutions to hundreds of real business problems.

For more information on the Mindshop Excellence Program, or to get involved, visit