On Friday 15th May we pivoted to an online version of the Mindshop Australasian Conference 2020. Whilst we couldn’t get together face to face, the camaraderie was still palpable through the online chats and interactions. 160+ advisors joined us to share best practise and collaborate through ideas and insights. We would like to thank all the fantastic presenters from the Mindshop advisor community for their time and knowledge.

Here is a quick round up of the day…
Suzanne Whitmarsh from 1st Executive shared the importance of realigning people with the chosen business strategy especially in response to the impact of a crisis, identifying critical roles that protect business value.

Emily Splatt from Mindshop shared her tips on how to create scale as a business advisor through online coaching, custom courses and online diagnostics.

Neil Sinclair and Hamish Morrow From WK Advisors & Accountants NZ talked about achieving success in business advisory with structure +values + vision. Putting ‘draw your vision’ into action driving all decision making.

Holding successful, difficult performance conversations was the topic of the session from Bruce Anderson of The Anderson Partnership. He recommended to get all difficult conversations done (gracefully) within 48 hours and reminded us ‘if you show up to a peace talk with a gun in your hand, don’t be surprised when all hell breaks loose’.

Mindshop’s Managing Director James Mason showed how by leading with core values, he fast tracks decision making.

In his session ‘Tales from the boardroom’ James Atkins shared key tools helping him tackle tough challenges noting ‘tools used in a crisis are often the simplest’ Now Where How, One Page Plan, Scenario Planning, Decision Matrix to get conversations & actions moving.

Matt Sharwood from Advise Accountants talked us through all things Microsoft Power BI, noting ‘accounting catch ups without proactive data are just boring spreadsheets’ or as Dr Chris Mason mentioned ‘a client conversation without structure is just a chat’. Use Power BI to drive dashboards that generate the right discussions with your clients.

Mindshop’s Founder Dr Chris Mason discussed the important topic of being more productive and less busy. He encouraged focusing on ‘must’ do’s – those things adding value to clients, making you money and increasing your hourly rate. ‘Don’t waste a good crisis’ use it as an opportunity to make yourself more productive.

In Chris’s next session he asked, ‘How good are you at bouncing back from adversity?’ Have you ‘put your own oxygen mask on first?’ he outlined 5 resilience strategies for advisors, their teams, clients, friends, and family.

‘Playing to win, how strategy really works’, was the topic presented by Angela Grogan of Best Business Results. Strategy is about making choices, increasing the odds of success combining rigour with creativity. Angela joined the dots between her chosen process and using Mindshop tools.

If there is an upside to a crisis its rapid innovation. James Mason shared two tools – product surround & product portfolio analysis for advisors to help clients reshape products, services or even their whole business.

A panel discussion focused on best practice sharing and collaboration between advisors, dealing with pressing current topics. The panel was joined by Mike Boyle – Sales Shift, Dan Gabbett – Robertson Scannell, Nikita Tomlinson – Sudburys and Russell Cummings – Shifft.

There were so many great insights from this session but some stand outs were:

  • Mindshop advisors have seen little or no drop off in retainer work
  • There has been a shift in selling; a need to change the way we have conversations, starting with empathy, then moving into problem solving and only then, selling, but with a strongly tailored approach
  • Watch for an emerging loyalty gap, customers are taking to opportunity to look around for alternative suppliers, so now is the time to be front of mind with marketing, demonstrating capability.
  • Opportunities for future advisory – strategic planning to deal with navigating new environments and leadership training as some people’s skills have been found wanting.
  • More online meetings balanced with face to face

Finally we congratulated all the Mindshop 2020 award winners and those celebrating membership milestones:

Rising Star: Ewen Fletcher
Value to Others: David Duffy
High Achiever: Angela Grogan

25 years: David Wilson, Barry Jenner
20 years: Michele Rawlins
15 years: Simon Fawkes
10 years: Peter Wallace, Greg Gunther, Cameron McGregor

Thanks to everyone for pivoting online with us, looking forward to the European and North American conferences in June.